Simply MARKeting is a consultancy focused on providing a wide-range of marketing services including:

  • Marketing and communication planning and counsel
  • Project management
  • Advertising, print, digital, and multi-media production and coordination
  • Visual identity standards (logo+) development and management
  • Impactful special events management
  • Coordination of market research and strategic analysis


Mark has nearly four decades of broad-based marketing, advertising and public affairs expertise in the healthcare, education and advertising sectors. Mark’s varied marketing and account management experiences on both the agency and client sides are valuable assets for his clients. His unique perspective and proven branding expertise provide his clients with a distinct competitive advantage.

Mark is currently the Executive Director for Stop Abuse in Families (SAiF) Society. It’s a perfect opportunity for him to leverage his skill set for an amazing non-profit organization. Before that, he was:

  • Marketing & Communications Manager for Connecting Care, a provider of seniors services in 30 communities across Western Canada.
  • PolicyWise for Children & Families as Executive Director, Marketing & Communications.
  • LPi Group, a fully integrated creative and digital agency, where he was head of the Edmonton office as VP/Managing Director and had the pleasure to work with clients such as ATB Financial, Imperial Distributors (Value Drug Mart), the Alberta Hotel and Lodging Association, Brentwood Community Development Group, Association of Independent Schools and Colleges of Alberta, and the City of Leduc.
  • Director of Marketing and Public Affairs roles at Alberta Health Services and Capital Health.  
  • He also held Marketing and Account Management positions at NorQuest College and Palmer Jarvis DDB where he worked on McDonald’s Restaurants.
  • As well, he taught Advertising and Marketing courses at the Northern Alberta Institute of Technology (NAIT) and the University of Alberta.  Dixon holds a Bachelor of Commerce degree from the University of Alberta, an Honours Diploma in Business Administration from NAIT and is a Certified Advertising Accredited Professional (CAAP).

Leveraging a robust network of partners specializing in:

  • Marketing Strategy & Planning
  • Graphic Design Coordination
  • Digital Marketing
  • Media Planning and Buying Oversight
  • Video Production Facilitation
  • Copywriting
  • Website Design Coordination
  • Social Media Posts
  • Advertising Design and
  • Branding and Logo Design

Simply MARKeting – 4F’s


Lead a discovery session with key staff to build a strong base of information for planning and decision-making.
(2-3 hour session)


Build a working marketing plan that will drive day-to-day activities.
(4-6 weeks on average)


Leverage a varied network of specialists to address the plan requirements: media planning and buying; graphic design; website building; advertising campaign execution; research.
(Campaign dependent)


Make sure that the efforts in the plan are on track and on target to meet objectives. If not, take corrective steps. Report on final outcomes and make recommendations for next steps.

This is the ideal process…your situation may dictate taking smaller steps to ultimately achieve this.

Let’s talk!


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