Mark has over three and a half decades of broad-based marketing, advertising and public affairs expertise in the healthcare, education and advertising sectors. Mark’s varied marketing and account management experiences on both the agency and client sides are valuable assets for his clients. His unique perspective and proven branding expertise provide his clients with a distinct competitive advantage.
Most recently, Mark was at PolicyWise for Children & Families as Executive Director, Marketing & Communications, before that at LPi Group, a fully integrated creative and digital agency, where he was head of the Edmonton office as VP/Managing Director and had the pleasure to work with clients such as ATB Financial, Imperial Distributors (Value Drug Mart), the Alberta Hotel and Lodging Association, Brentwood Community Development Group, Association of Independent Schools and Colleges of Alberta, and the City of Leduc. Prior to that he held Director of Marketing and Public Affairs roles at Alberta Health Services and Capital Health. He also held Marketing and Account Management positions at NorQuest College and Palmer Jarvis DDB where he worked on McDonald’s Restaurants. As well, he taught Advertising and Marketing courses at the Northern Alberta Institute of Technology (NAIT) and the University of Alberta. Dixon holds a Bachelor of Commerce degree from the University of Alberta, an Honours Diploma in Business Administration from NAIT and is a Certified Advertising Accredited Professional (CAAP).
Lead a discovery session with key staff to build a strong base of information for planning and decision-making.
(2-3 hour session)
Build a working marketing plan that will drive day-to-day activities.
(4-6 weeks on average)
Leverage a varied network of specialists to address the plan requirements: media planning and buying; graphic design; website building; advertising campaign execution; research.
Make sure that the efforts in the plan are on track and on target to meet objectives. If not, take corrective steps. Report on final outcomes and make recommendations for next steps.