Simply

Simply MARKeting is a consultancy focused on providing a wide-range of marketing services including:

  • Marketing and communication planning and counsel
  • Project management
  • Advertising, print and multi-media production and coordination
  • Visual identity standards (logo+) development and management
  • Impactful special events management
  • Coordination of market research and strategic analysis

MARK DIXON

Mark has over three and a half decades of broad-based marketing, advertising and public affairs expertise in the healthcare, education and advertising sectors. Mark’s varied marketing and account management experiences on both the agency and client sides are valuable assets for his clients. His unique perspective and proven branding expertise provide his clients with a distinct competitive advantage.

 

Most recently, Mark was at PolicyWise for Children & Families as Executive Director, Marketing & Communications, before that at LPi Group, a fully integrated creative and digital agency, where he was head of the Edmonton office as VP/Managing Director and had the pleasure to work with clients such as ATB Financial, Imperial Distributors (Value Drug Mart), the Alberta Hotel and Lodging Association, Brentwood Community Development Group, Association of Independent Schools and Colleges of Alberta, and the City of Leduc. Prior to that he held Director of Marketing and Public Affairs roles at Alberta Health Services and Capital Health.  He also held Marketing and Account Management positions at NorQuest College and Palmer Jarvis DDB where he worked on McDonald’s Restaurants. As well, he taught Advertising and Marketing courses at the Northern Alberta Institute of Technology (NAIT) and the University of Alberta.  Dixon holds a Bachelor of Commerce degree from the University of Alberta, an Honours Diploma in Business Administration from NAIT and is a Certified Advertising Accredited Professional (CAAP).

Leveraging a robust network of partners specializing in:

  • Marketing Strategy & Planning
  • Graphic Design Coordination
  • Media Planning and Buying Oversight
  • Video Production Facilitation
  • Copywriting
  • Website Design Coordination
  • Social Media Posts
  • Advertising Design and
    Production
  • Branding and Logo Design

Simply MARKeting – 4F’s

Focus

Lead a discovery session with key staff to build a strong base of information for planning and decision-making.
(2-3 hour session)

Formulate

Build a working marketing plan that will drive day-to-day activities.
(4-6 weeks on average)

Facilitate

Leverage a varied network of specialists to address the plan requirements: media planning and buying; graphic design; website building; advertising campaign execution; research.
(Campaign dependent)

Followup

Make sure that the efforts in the plan are on track and on target to meet objectives. If not, take corrective steps. Report on final outcomes and make recommendations for next steps.
(On-going)

This is the ideal process…your situation may dictate taking smaller steps to ultimately achieve this. Let’s talk!

Portfolio

  • All
  • Events
  • Marketing Plans
  • Rotary Club
Data to ActionARM-Marketing-Plan-2015Media RelationsCommunity Marketing Resource Kit (CMRK)Subway EventsRotary Gala

Testimonials

FREE COFFEE

Just insert the code mark@smplymrktng.ca in the “To” line of an email and Free Coffee in the “Subject” line.

I’ll reach out and find out how to get your free coffee to you.

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