Mark has nearly four decades of broad-based marketing, advertising and public affairs expertise in the healthcare, education and advertising sectors. Mark’s varied marketing and account management experiences on both the agency and client sides are valuable assets for his clients. His unique perspective and proven branding expertise provide his clients with a distinct competitive advantage.
Mark is currently the Executive Director for Stop Abuse in Families (SAiF) Society. It’s a perfect opportunity for him to leverage his skill set for an amazing non-profit organization. Before that, he was:
Lead a discovery session with key staff to build a strong base of information for planning and decision-making.
(2-3 hour session)
Build a working marketing plan that will drive day-to-day activities.
(4-6 weeks on average)
Leverage a varied network of specialists to address the plan requirements: media planning and buying; graphic design; website building; advertising campaign execution; research.
Make sure that the efforts in the plan are on track and on target to meet objectives. If not, take corrective steps. Report on final outcomes and make recommendations for next steps.
So now that you’ve decided that you need help with your marketing, and you’re pondering options for how0 Comment - February 7, 2020
Now that you have a sense that you need help with your marketing, what are your options going forward? (Step one: fig0 Comment - February 7, 2020
Marketing is one of those activities that seems deceptively easy because we see so much of it – newspaper, radio, outdoo0 Comment - February 7, 2020
Searching for a job. It's a tough process to go through. Looking for opportunities, updating our resume, reaching out to0 Comment - August 21, 2018
I was having coffee with a colleague that I had recently connected with on LinkedIn (I highly recommend converting your Li0 Comment - August 21, 2018
My youngest daughter has a paper route. I'm very proud of her for taking it on but this week she's off at camp so someone0 Comment - August 21, 2018
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