Mark has nearly four decades of broad-based marketing, advertising and public affairs expertise in the healthcare, education and advertising sectors. Mark’s varied marketing and account management experiences on both the agency and client sides are valuable assets for his clients. His unique perspective and proven branding expertise provide his clients with a distinct competitive advantage.
Mark is currently the Executive Director for Stop Abuse in Families (SAiF) Society. It’s a perfect opportunity for him to leverage his skill set for an amazing non-profit organization. Before that, he was:
Lead a discovery session with key staff to build a strong base of information for planning and decision-making.
(2-3 hour session)
Build a working marketing plan that will drive day-to-day activities.
(4-6 weeks on average)
Leverage a varied network of specialists to address the plan requirements: media planning and buying; graphic design; website building; advertising campaign execution; research.
Make sure that the efforts in the plan are on track and on target to meet objectives. If not, take corrective steps. Report on final outcomes and make recommendations for next steps.