So now that you’ve decided that you need help with your marketing, and you’re pondering options for how to address your challenges, let’s explore the considerations in hiring a marketing consultant as an option: Multi-industry experience – a seasoned marketing consultant worth their salt wil

Now that you have a sense that you need help with your marketing, what are your options going forward? (Step one: figure out what the problem is – which you may need some assistance with!) Then you could: Keep trying to do it yourself – seems like a solution but definitely not the best option in the

Marketing is one of those activities that seems deceptively easy because we see so much of it – newspaper, radio, outdoor, email, and online. People know what they like and what resonates with them so it seems like an easy thing to do yourself. (Credit to the professional marketers and others who make it come alive!

Searching for a job. It's a tough process to go through.  Looking for opportunities, updating our resume, reaching out to contacts. We get so focused on ourselves that we forget about the potential employer.  What are we going to do for them? Drive sales? Increase efficiencies? Build the business? We forget about th

I was having coffee with a colleague that I had recently connected with on LinkedIn (I highly recommend converting your LinkedIn contacts to in-person where you can - it's the next logical step!), and we ended up discussing the wild and wacky world of marketing and how it has changed radically over the last decade. No

My youngest daughter has a paper route.  I'm very proud of her for taking it on but this week she's off at camp so someone else needed to step in to cover it off for her. I'm off this week so I thought, what the heck, I can do that.  I had a flyer route of my own when I was young so this might be an interesting trip